Chris Dreyer Releases E-book on Lawyer Niches (2022)


Legislation agency advertising specialist, Chris Dreyer, lately penned Niching Up: The Narrower the Market, the Larger the Prize. It tells of how a targeted apply can result in a bigger consumer pool, increased worth circumstances, higher margins, and clearer advertising spend. Chris, himself, has seen some great benefits of specializing and desires to share the professionals and cons in his new e-book.

About Chris Dreyer

Chris has been operating since 2013. His advertising agency first specialised in authorized advertising. In 2020, he took his personal recommendation and niched up. Now he focuses completely on search engine optimization for private damage attorneys. And has made the Inc. 5000 record for fastest-growing privately held corporations 4 years in a row.

Benefits of Niching Up

In his book, Niching Up, Chris discusses the professionals and cons of narrowing a legislation agency’s market focus. He likes to say, “the riches are within the niches.” He notes that attorneys discover greater than efficiencies in specialization. They’ll additionally focus their advertising {dollars} extra simply on their perfect consumer. Moreover, as a legislation agency turns into referred to as an skilled, they’ll discover increased greenback circumstances and extra reciprocity in referrals.

“The riches are within the niches.”

Chris dreyer

Opposite to some fashionable recommendation, Chris suggests {that a} lawyer shouldn’t merely dive headlong into a distinct segment. Niching Up means that attorneys want expertise earlier than they’ll successfully specialize. Chris notes {that a} lawyer ought to choose a distinct segment solely after they acquire consciousness of a selected alternative. Many occasions, a legislation workplace can take a look at its personal numbers to find out what space of legislation brings them essentially the most profit.

Discovering a Legislation Agency’s Area of interest

Niching, when appropriately utilized, may also help legislation corporations lower your expenses and earn more money on the similar time. Specialization helps corporations focus their advertising efforts. It can also make attorneys stand out in a crowd.

When a legislation agency specializes, it’s simpler to outline its perfect purchasers. A lawyer who’s making an attempt to be every part to everybody usually feels that everybody is a possible consumer. By defining a distinct segment, attorneys can concentrate on what makes their potential purchasers particular. A legislation agency targeted on high-value property planning has a better time defining its purchasers than one which does probate, enterprise legislation, and DUIs.

Moreover, a targeted apply wastes much less cash advertising to the plenty. Typically within the authorized advertising area, attorneys really feel the necessity to saturate the market to be able to get purchasers. It’s because it’s the one solution to stand out. With specialization, attorneys can meet their perfect purchasers the place they’re—be it TikTok, Fb, and even trade publications.

Interview with Chris Dreyer

Lately, Lawyerist Lab Coach and CEO Stephanie Everett sat down with Chris to debate how a lawyer can profit from niching. Watch their interview beneath to study extra.

The way to Get It

For attorneys who wish to see how specialization can have an effect on their apply, Niching Up is already out on Higher but, those that wish to leap in instantly can go to and download the first chapter for free.

Final up to date November seventeenth, 2022